2018 Science of Supplements: SUMMER ISSUE

Cannabidiol, also known as CBD, is a natural substance that has recently come into the spotlight for many reasons, explained Stacy Self, vice president of marketing and business development at Miracle Nutritional Products. CBD comes from the hemp plant and is used to aid in relaxation, pain relief, and as a natural anti-inflammatory. “The substance is rising in popularity, as numerous people are reporting success in using CBD to reach the desired state of calm, relaxation and pain relief,” said Self. Forbes magazine has reported the growth rate of CBD is expected to reach more than 700 percent. In 2017 alone, the industry was worth $220 million, and by 2021 will surpass $2.6 billion. Self noted, “our country has only seen this kind of growth with one other industry launch in the last 30 years: the internet. CBD is expected to have the same explosive growth. It is a natural supplement that helps people with their health problems.” Many people wonder why CBD works so well as a supplement in the body.

The answer lies within the endocannabinoid system (ECS). The ECS is composed out of cell receptors and their adjacent molecules. These receptors act pretty much like locks, as only specific keys can open them up or, in this case, make them react. In anatomy, the keys to these locks are called agonist, which are small chemical molecules capable of triggering a wide range of reactions in the body. So, each time an agonist (CBD) meets a receptor cell, it will activate it, but it will also transmit a message as well, letting the receptor know what it has to do. Thus, when it comes to the ECS, there are two main types of receptors—Cannabinoid Receptor 1 or CB1 and Cannabinoid Receptor 2 or CB2. The efficiency of cannabinoids, such as CBD, lies in the endocannabinoid system of our own body.

In other words, we were designed to have special receptors that bind with these compounds extracted from plants. And when they do, incredible things happen in our body, things that are not yet fully understood but manage to provide relief to so many people. Dr. Sanjay Gupta, CNN’s chief medical correspondent stated, “CBD has powerful therapeutic properties and is a major factor at keeping us healthy.” Dr. Nora Volkow, director of the National Institute on Drug Abuse, testified before the senate noting, “CBD is a safe supplement and has therapeutic value for a number of conditions.” Miracle Nutritional Products is a leader and innovator in the CBD industry.

The company’s products are in more than 5,500 brick and mortar stores across the country. Self said that the best way for a retailer to test CBD products is by ordering the company’s top performing products: Miracle Chiro Cream, Miracle Tincture Oil and Miracle Pressed Pills. All three products are a delivery system for CBD to get into the body where it then acts as a natural pain reliver, anti-inflammatory, neuro-protectant, calming and relaxing supplement. Overall, Miracle Nutritional Products offers five different categories of CBD products: edibles, topical products, tincture oils, pet products and coffee. The edible line includes gummy bears, lollipops, pressed pills and more. Topical CBD products include the company’s bestselling Chiro Cream in a full-size jar, travel size and roll-on. Pet products include different treats for dogs and cats. There is a CBD product to fit the needs of every shopper and their pet. Miracle Nutritional Products offers discounts for qualifying volume orders. The CBD industry is exploding— what’s your plan to capitalize on that growth? Visit www.miraclenutritionalproducts.com for more information. Use the code VITAMIN for free shipping and a display.

CBD Miracle Nutritional Products
Phone: (863) 703-HEMP Email: support@miraclenp.com
Website: www.miraclenutritionalproducts.com Miracle Nutritional Products

“The substance is rising in popularity, as numerous people are reporting success in using CBD to reach the desired state of calm, relaxation and pain relief.” — Stacy Self, Miracle Nutritional Products

MAY 2018 ●WWW.VITAMINRETAILER.COM VITAMIN RETAILER 65

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